Sustainable and Green City Brand. An Exploratory Review

Although city branding is not new, the importance of sustainability and environmental demands placing an enormous challenge in city/place activities. As such, aim this article to analyze how sustainable/green understood what its main idiosyncrasies are. For that exploratory literature review was implemented 32 articles were analyzed. It possible conclude there are three strands covering topic related green, sustainable, slow (cittaslow) or place branding. Moreover, green resources dealt with seeking improve image city, quality urban life, spaces supporting as a tourism destination. Complementarily, embraces also economic social aspects, which fully covered previous strand. Finally, cittaslow perspective follows sustainable more closely than green/environmental one. The very segmented stage development still growing up stage. stakeholders play important role disclosing natural resources, challenges for develop positive reputation. from public policy position